UPFRONT Workout Club

Shot for Upfront at their own fitness competition event. The Workout Club brought together athletes across multiple disciplines in a high-intensity, branded environment. The brief was to capture the full event: the workouts, the competition, the crowd, the finish line moments, and the branding throughout the space. Upfront's identity is built around raw effort and real emotion, so the imagery needed to reflect that. Every image was delivered to give the brand a content package that reinforces their positioning across recaps, social, and marketing.