UPFRONT x Rotterdam Marathon

Shot across the full day for Upfront as marathon sponsor at the Rotterdam Marathon. Coverage included the pre-race brand activation at Rotterdam Centraal, where the team handed out product samples, and the on-course station during the race itself. The focus was on capturing brand visibility across every touchpoint: the stand, the signage, the crowd interaction, the product in people's hands, and the energy of the team on the ground. Every image was delivered to give Upfront a full visual overview of their presence throughout the event.